Elon Musk Wants X to Outshine YouTube in Creator Payouts!
January 1, 2026
Elon Musk hints at a groundbreaking plan for X to surpass YouTube in creator payouts. In response to concerns over AI's impact on content, Musk proposes significantly boosting payments contingent on fraud prevention. Product head Nikita Bier is designing anti-fraud systems to ensure only genuine engagement is rewarded. While the move is ambitious, particularly given X's smaller revenue base compared to YouTube, it marks a significant pivot towards supporting unique human-generated content.
